Transversal methodology

One methodology. Three phases. Nine stages.

The workflow that unites strategy, design and technology in every project we deliver.

Why a single methodology matters

When strategy, design and technology live in different vendors, the invisible cost is friction. A single workflow lets each team's decisions inform the others — no translation meetings, no rework. That's why results come out consistent, not anecdotal.

Planning

01
Ideation We map the business problem, the hypotheses and the opportunities. Before proposing solutions, we agree on what actually needs to be solved.
02
Validation We test the hypotheses with data, interviews or low-cost pilots. We discard what doesn't survive evidence before investing in construction.
03
UX/UI Design We structure the experience and interface from real usage logic, not aesthetics. Form follows flow.

Construction

04
Development We build product, site or automation with operations criteria. Maintainable code, sustainable infra, real integrations.
05
Testing We validate quality, performance and behaviour before exposing real users. We test what a user would test — and what would break in the worst scenario.
06
Launch We go live with monitoring plan, rollback plan and internal communication aligned. A launch is an operational event, not just a creative one.

Growth

07
Attraction We activate acquisition channels — organic and paid — oriented to the right client, not empty volume. Lead quality over quantity.
08
Conversion We optimise the path from visitor to client. Every funnel step is measured against profitability, not clicks.
09
Retention We design the cycle that follows the first sale. Real profitability lives in the second, third and fourth client period — not the initial conversion.

The methodology isn't rigid — it adapts to each project

A brand-only project goes through Planning + Construction. A pure growth project lives between Construction and Growth. An integrated project covers all nine stages. The methodology is the rule; scope is the adjustment.

The first place we apply the methodology with you is the Sprint.

The Growth Diagnostic Sprint uses Ideation + Validation to diagnose your ecosystem. In 3–4 weeks you get the roadmap for the rest.

Request your Diagnostic